Store Contact Number: 01206 579894
Our story began way back, thirty years ago in fact, on the vintage markets of London where we hunted down 50s and 60s authentic Americana. A transatlantic love affair with youth and rebellion. AW20 marks a reconnection with the soul of the brand, and those early journeys looking for unique and individual style brought back to life. Original and Vintage is one of our signature aesthetics, it is loved by the style obsessed all over the world and across generations. It’s just on point and effortlessly cool – because there’s no better story than your truth.
We have an authentic approach to craftsmanship and there’s a truthful spirit in the narrative of this collection. The campaign is inspired by a Joseph Sterling book found on a vintage buying trip to La Brea in Los Angeles. The Age of Adolescence captures American youth, around the late 50s to early 60s, at the start of rebel teenage culture. Our imagery is an expression of this style for the 21st century; the story encapsulates cool vintage style, a rebellious attitude and the energy of youth.
Rebels & Heroes
Original and vintage is one of Superdry’s signature aesthetics, it is loved by the style obsessed all over the world and across generations. It’s just on point and effortlessly cool because there’s no better story than your truth.
The new sport code
AW20, new rules, new identity. We’re repping the quality, integrity and truth of time-honoyred sports codes: This is a bold new game for Superdry sport drops.
RULE 1 – Keep it Simple. Keep it real with authentic shapes and premium materials.
RULE 2 – Always Fresh. Colour drops for big colour statements home and away.
RULE 3 – Stay True. Love the stories.
RULE 4 – Own your Style. Hook it up or dress it down – head to toe, inside, outside, downtown and uptown.
Superdry Studios is a style-conscious collection of premium designs that feel clash yet relaxed and fresh, everyday sophistication in a mix of high quality natural and sustainable fabrics. A true expression of natural beauty.
Sports Performance #WinDifferent
We didn’t set out to… win gold; rewrite the record books; get the perfect 10; be victorious at all costs; bulk up; cut down or create the perfect selfie body. We did this because we believe staying healthy is an unlocker to happiness for everyone. We are proud to have created a premium sport performance collection that allows you to unlock your ambitions. It is rooted in our core values of style and great functionality. Maybe we just want to defy convention.
For us, it’s simple; look strong, stay healthy, win different.
Click and Collect available in store.